The Power of SMS Text Message Marketing. 

 

These days, most companies communicate through technology whether that is through SMS text messaging, email, Facebook or LinkedIn. Everyone’s eyes are constantly glued to their smartphones or smart watches in today’s society and  frequently texting throughout the day. The times are changing with technology and businesses are starting to market themselves through SMS texting and reaching their clients through this form of technology over email. 

 

According to Mobile Marketing Watch, one of the major benefits of SMS marketing is the fact that texts are opened up to 98% of the time when received by your customers. You are probably more likely to open a text notification over an email because it is short and to the point, which is why SMS has an open rate higher than all other advertising options. It’s easy for emails to get lost in a spam folder and for a customer to throw away a flier they pick up at the mall, but when a customer receives an SMS text it goes straight to their inbox. Sometimes  your iPhone will automatically ask the question “is this spam?”, which gives you the option to delete it or not.

 

SMS marketing is great for a new business that is just starting out because it is a very affordable form of advertising rather than having to pay for an ad on instagram or Facebook to get your name out. SMS marketing doesn’t have to simply be a part of advertising all on its own. You can use it alongside all of the other ways you are marketing your business. It can be a quick and easy way for customers to connect to your message, especially if you are trying to promote a new product.

 

Another benefit to SMS marketing is that an SMS text will reach the customer faster and virtually no wait time when it comes to SMSing. Once you press the send button, you can be certain that your customers will receive your message straight away with little prep time. The only thing you need to do is come up with your message and send it away to your customers, which you can be certain that your customers will see your important news as quickly as possible than they would via email.

SMSing doesn’t just give your business the option to engage with your customers more, it also allows your customers a way to engage with you. It lets them feel that your business is more accessible and you’re there with them on their mobile phone, prompting them to remember you. It’s always a good idea to give your customers an option. It’s great to send out your mass text messages, giving your customers the latest news on your business ventures. 

 

Let your customers decide if they’d like to opt-in to your SMS texts and it will make them feel more comfortable with your business as a whole. This is also an advantage to your business, which give you information that you can then use for later marketing strategies by viewing how many customers opt-in to those updates. Giving customers the option to decline these messages, however, is perhaps even more important. If you keep sending out your texts, wanting to get an uninterested customer engaged, you could end up losing that customer altogether. It’s always better to give them that option to opt-out of these mobile messages instead of driving them away. 

One great way to reach your event attendees is via SmartSharing. After taking a photo, attendees provide their phone number to get the digital copy instantly sent to their mobile device.  After the event, the client receives a list of all phone numbers. A post event text blast is included with all packages.  This option can be included with Instant Photo Magnet packages as well as photo booth packages!

 

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